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Adão LimaAdão Lima

Architecting the Interface: A Journey from Design to Senior Engineering

Keep moving forward.
Adão Lima beside an Ingram, the mecha from the anime Patlabor, inside an aircraft hangar

The Creative Foundation

My path into software didn't start in a computer science lab; it began with a singular focus: I care about crafting interfaces with intention — and about the people who use them. I studied graphic interface design at Faculdade Brasília. Following my graduation, I spent nearly a decade immersing myself in the creative industry as a Graphic Designer, Web Designer, Motion Designer, and Video Editor. Working with organizations like Embrapa, Telaviva, and DRPM Publicidade, I crafted everything from animated ads to landing pages. In 2015, I even co-founded ALTITUDE Filmes, an institutional video production company where I served as a video editor and marketing director. This multidisciplinary creative era laid a crucial, empathetic foundation for my transition into the tech world.

The Engineering Evolution

Leveraging my design background, I officially broke into software engineering by building interfaces for foreign-trade platforms at Comexpert Neutral Solutions. From there, I cut my teeth at MSWI, a Curitiba software house, navigating the fast-paced AngularJS and jQuery era of the web. I later took ownership of the frontend for NOVOVAREJO.COM, an e-commerce platform nestled inside Grupo Barigui — the largest car dealership group in southern Brazil.

Community & Code

Between 2016 and 2020, my career was defined by a dual passion for shipping polished UI/UX work for Curitiba retailers and giving back to the community.

  • I proudly co-founded the WAAS Social Institute, a nonprofit dedicated to teaching young people how technology and digital skills could open doors and transform their lives.
  • Simultaneously, I volunteered as a civic hacker with Code for Curitiba, building open-source tech and civic interfaces for the public good.

In 2020, recognizing the shifting landscape of web architecture, I proactively put myself through Rocketseat's intensive GoStack bootcamp. This experience completely rebuilt my technical foundation around React and TypeScript, embedding the core engineering practices I still lean on today: Domain-Driven Design (DDD), Test-Driven Development (TDD), and SOLID principles.

The Dublin Chapter

That modernized stack propelled me through high-impact roles at Kupay, a one-click checkout startup, and SoCarrão.com, a specialized vehicle marketplace. In 2022, my journey took me across the Atlantic to Dublin.

I've spent the years since serving as a Senior Software Engineer and UI/UX Designer at RentalMatics. Here, I lead the architecture and engineering of the web and mobile frontend for a SaaS telematics platform focused on fleet management. It's a role that requires translating complex, high-volume telemetry and operational datasets into clean, user-friendly data visualizations. It's the kind of product that demands excellence — it has to be fast, clear, and relentlessly dependable every single day, because someone's entire business runs on it.

Building in the Open

Ultimately, my work is driven by my core motto: keep moving forward. This space is an extension of that philosophy. This is where I write, build in the open, and share what I'm learning along the way.